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Matthew Roop
Matthew is a designer and creative leader serving as V.P. of Creative at ZEBEDEE. He has worked for some of the most famous names in the design world like Sagmeister & Walsh, Lippincott, Foreign Policy, and &Walsh.
When he’s not working you can find him chowing down on some Singaporean cuisine, helping his wife run their family design studio: Yeye Design Studio, or most likely, playing Elden Ring.
Get in touch with him here: matt@matthewroop.com
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Design Writing & Blog
︎︎︎ The Politics of Typography
︎︎︎ Designing with Intent
︎︎︎ The function of...Beauty
︎︎︎ Idea by Committee
︎︎︎ What they don’t teach you in design school.
︎︎︎ Mastering an iteritive process
....View Blog Index
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Blog Excerpt
From: Designing with Intent
They started with a simple task. A grid, and three square frames. Using only circles and rectangles, create a sequence of black-and-white images that convey an idea.
Two weeks into this first course in the graphic design department at University of the Arts, a young student was taken aback by their professor’s response to their work for the week. Exploring a simple triptych of progressive circles and rectangles the professor broke his silence…“The rhythm in this third composition feels a bit un-considered...I can see a relationship
....Read More
Random Moments in Typography
