Matthew Roop

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<channel>
	<title>Matthew Roop</title>
	<link>https://matthewroop.com</link>
	<description>Matthew Roop</description>
	<pubDate>Fri, 26 Aug 2022 00:33:10 +0000</pubDate>
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		<link>https://matthewroop.com/Main-Page</link>

		<pubDate>Fri, 26 Aug 2022 00:33:10 +0000</pubDate>

		<dc:creator>Matthew Roop</dc:creator>

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		<description>
	What is grief, if
	not
	love
	persevering?&#38;nbsp;

	Matthew 
Roop


Designer, Creative Director, Teacher, Web3 Enthusiast, Type Experimentalist, &#38;amp; Problem Solver.
I’ve had the extraordinary fortune to lead teams and design alongside design’s greatest. For the first five years of my career, I worked at Sagmeister &#38;amp; Walsh, Lippincott, and Foreign Policy, then joined Jessica Walsh as a Senior Designer as she launched &#38;amp;Walsh. Later, I ventured into Web3 as VP of Design at ZEBEDEE, building an “in-house agency” from the ground up. Now, I Freelance as a C.D. and I.C. for major agencies that design for Web3, AI, and FMCG, all while trying to build YEYE Design Studio with my wife, creating self-aware, idea-led designs for everyday people. 
︎︎︎Awards/Press/Skills/Info (coming soon)

︎︎︎Email Me


The following case studies represent a small portion of my extensive body of work. If you are interested in seeing more projects, 1: thank you, and 2: please reach out.&#38;nbsp;

	
&#60;img width="9652" height="5432" width_o="9652" height_o="5432" data-src="https://freight.cargo.site/t/original/i/fff93f1af11b0325d3e6b681bae3e6ac0ac35946329483eb2b97b96c24a87695/ee.png" data-mid="178764013" border="0"  src="https://freight.cargo.site/w/1000/i/fff93f1af11b0325d3e6b681bae3e6ac0ac35946329483eb2b97b96c24a87695/ee.png" /&#62;

ZEBEDEEBranding, Marketing, &#38;amp; Digital Presence


&#60;img width="2753" height="2753" width_o="2753" height_o="2753" data-src="https://freight.cargo.site/t/original/i/9f4e9db7fe584ede3bac35030afe8d6c8da1be8938807aba349c5270dd2fa29a/zaaa-02.png" data-mid="212558099" border="0"  src="https://freight.cargo.site/w/1000/i/9f4e9db7fe584ede3bac35030afe8d6c8da1be8938807aba349c5270dd2fa29a/zaaa-02.png" /&#62;Mixoloshe
Branding &#38;amp; Packaging


&#60;img width="1962" height="2278" width_o="1962" height_o="2278" data-src="https://freight.cargo.site/t/original/i/b22231a28d0375a6e5a3510d3e938fe020b79676bd0734053c6ed29e7c3ba8f4/Screen-Shot-2020-01-30-at-12.58.26-PM.png" data-mid="151624310" border="0"  src="https://freight.cargo.site/w/1000/i/b22231a28d0375a6e5a3510d3e938fe020b79676bd0734053c6ed29e7c3ba8f4/Screen-Shot-2020-01-30-at-12.58.26-PM.png" /&#62;

SUPERSHEBranding &#38;amp; Merch
&#60;img width="3064" height="1724" width_o="3064" height_o="1724" data-src="https://freight.cargo.site/t/original/i/928229ca2f7f1989f0540590a9de1ae688a40cf2f6b151e2a039b27ccc0b442e/17.jpeg" data-mid="151624325" border="0"  src="https://freight.cargo.site/w/1000/i/928229ca2f7f1989f0540590a9de1ae688a40cf2f6b151e2a039b27ccc0b442e/17.jpeg" /&#62;


GeltorBranding &#38;amp; Art Direction
 

&#60;img width="1536" height="1193" width_o="1536" height_o="1193" data-src="https://freight.cargo.site/t/original/i/68811624f057bc1e84d4beee5f039ab1cb5a710165a537abb31d44bfb105daa5/v284w11bbicds06axip6c8j85rel.jpeg" data-mid="179424757" border="0"  src="https://freight.cargo.site/w/1000/i/68811624f057bc1e84d4beee5f039ab1cb5a710165a537abb31d44bfb105daa5/v284w11bbicds06axip6c8j85rel.jpeg" /&#62;Water from RocksBook Design

&#60;img width="1400" height="897" width_o="1400" height_o="897" data-src="https://freight.cargo.site/t/original/i/efef1f9b83f95ac84370ffe79ec115f3aa59a54eaa04c44e589ad318608a9376/geekggif.gif" data-mid="179077415" border="0"  src="https://freight.cargo.site/w/1000/i/efef1f9b83f95ac84370ffe79ec115f3aa59a54eaa04c44e589ad318608a9376/geekggif.gif" /&#62;GeekBranding &#38;amp; Motion Graphics


&#60;img width="1354" height="1354" width_o="1354" height_o="1354" data-src="https://freight.cargo.site/t/original/i/3f969601db558c11d9d7c4dcbd4f7e7aa48031be446f73afec96c52321350010/DS_048.png" data-mid="214430779" border="0"  src="https://freight.cargo.site/w/1000/i/3f969601db558c11d9d7c4dcbd4f7e7aa48031be446f73afec96c52321350010/DS_048.png" /&#62;

NBDBranding &#38;amp; Merch


&#60;img width="3432" height="1908" width_o="3432" height_o="1908" data-src="https://freight.cargo.site/t/original/i/becd04b9124c3861dc67e89a7b53e2397255b1262e7be6b918adc3d824a9cbbe/Screenshot-2022-02-15-at-7.09.30-PM.png" data-mid="151326490" border="0"  src="https://freight.cargo.site/w/1000/i/becd04b9124c3861dc67e89a7b53e2397255b1262e7be6b918adc3d824a9cbbe/Screenshot-2022-02-15-at-7.09.30-PM.png" /&#62;


AddendumNewspaper Editorial Design


&#60;img width="3472" height="1958" width_o="3472" height_o="1958" data-src="https://freight.cargo.site/t/original/i/caeeaf7fc899f25e2ab7899e21131b11f15ad471650d6c532ccd26bf28296688/SS.png" data-mid="151326525" border="0"  src="https://freight.cargo.site/w/1000/i/caeeaf7fc899f25e2ab7899e21131b11f15ad471650d6c532ccd26bf28296688/SS.png" /&#62;


SUPERSHEBranding &#38;amp; Merch


&#60;img width="1151" height="1151" width_o="1151" height_o="1151" data-src="https://freight.cargo.site/t/original/i/b83ed96425f048515ff8b8cc880136e705aca28f29ce1e1ba582ca1b7ecd3d8b/yeye-coop-n-cart-drink-2.png" data-mid="220393600" border="0"  src="https://freight.cargo.site/w/1000/i/b83ed96425f048515ff8b8cc880136e705aca28f29ce1e1ba582ca1b7ecd3d8b/yeye-coop-n-cart-drink-2.png" /&#62;Coop &#38;amp; CartBranding


&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/ab24b9485c9919be0587a6b5422f4501b4ea8e5c7036b0cac46ee3aed1efb639/B-Fizz-Walsh_JRNTR_Print_02_WEB.jpeg" data-mid="151624319" border="0"  src="https://freight.cargo.site/w/1000/i/ab24b9485c9919be0587a6b5422f4501b4ea8e5c7036b0cac46ee3aed1efb639/B-Fizz-Walsh_JRNTR_Print_02_WEB.jpeg" /&#62;


B-FizzArt Direction &#38;amp; Campaign


&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d8a4209b6331707e3843e0bdad79b42be62777abd91360579a572e5b8a09ddaa/mixoloshe-gif456.gif" data-mid="178892982" border="0"  src="https://freight.cargo.site/w/1000/i/d8a4209b6331707e3843e0bdad79b42be62777abd91360579a572e5b8a09ddaa/mixoloshe-gif456.gif" /&#62;MixolosheBranding &#38;amp; Packaging


&#60;img width="2152" height="2154" width_o="2152" height_o="2154" data-src="https://freight.cargo.site/t/original/i/2c3a0942c5486029397ea0745dd391ac4eda2fed2e15b31d59693c4538def4e0/1.png" data-mid="219875676" border="0"  src="https://freight.cargo.site/w/1000/i/2c3a0942c5486029397ea0745dd391ac4eda2fed2e15b31d59693c4538def4e0/1.png" /&#62;

U-CellBranding

&#60;img width="1069" height="1069" width_o="1069" height_o="1069" data-src="https://freight.cargo.site/t/original/i/adf9f2727e365937e5793fce351695fa30cd05d7b6a4c3dada93f6d1c6814032/Asset-10.png" data-mid="220393506" border="0"  src="https://freight.cargo.site/w/1000/i/adf9f2727e365937e5793fce351695fa30cd05d7b6a4c3dada93f6d1c6814032/Asset-10.png" /&#62;DadpackBranding &#38;amp; Merch


&#60;img width="2302" height="2302" width_o="2302" height_o="2302" data-src="https://freight.cargo.site/t/original/i/d4d14aab7a040c7d2525352f9f843558a6237552f445c71be03562564e3a27d1/3cans-square.png" data-mid="219758101" border="0"  src="https://freight.cargo.site/w/1000/i/d4d14aab7a040c7d2525352f9f843558a6237552f445c71be03562564e3a27d1/3cans-square.png" /&#62;

SMASHDBranding &#38;amp; Packaging

&#60;img width="3336" height="1884" width_o="3336" height_o="1884" data-src="https://freight.cargo.site/t/original/i/ef3803f2e3d67fba6213fc16a5498c2c7d37246e1eab899b7593c15e069a9a75/Screen-Shot-2020-01-30-at-2.26.20-PM.png" data-mid="151326560" border="0"  src="https://freight.cargo.site/w/1000/i/ef3803f2e3d67fba6213fc16a5498c2c7d37246e1eab899b7593c15e069a9a75/Screen-Shot-2020-01-30-at-2.26.20-PM.png" /&#62;ADC AwardsBranding &#38;amp; Campaign


&#60;img width="1526" height="1776" width_o="1526" height_o="1776" data-src="https://freight.cargo.site/t/original/i/80454fec07decbe86bb4426d197fce531d5bbeb209560a5ea95567c0c758f683/addendum.png" data-mid="215064585" border="0"  src="https://freight.cargo.site/w/1000/i/80454fec07decbe86bb4426d197fce531d5bbeb209560a5ea95567c0c758f683/addendum.png" /&#62;


AddendumNewspaper Editorial Design


	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/beac3c7e49b73b2a3fbed00b690dabd09c32740cc24af40aa19de3f395e14213/Rocket2.jpeg" data-mid="151624322" border="0"  src="https://freight.cargo.site/w/1000/i/beac3c7e49b73b2a3fbed00b690dabd09c32740cc24af40aa19de3f395e14213/Rocket2.jpeg" /&#62;

&#38;amp;WalshBranding &#38;amp; Copywriting


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a777108a0f632675fc59f0036fa8d21fbdadbca73319c4fcaf2e4bdc106ed31f/TH_logo_Anim_051019_LQ.gif" data-mid="151326351" border="0"  src="https://freight.cargo.site/w/1000/i/a777108a0f632675fc59f0036fa8d21fbdadbca73319c4fcaf2e4bdc106ed31f/TH_logo_Anim_051019_LQ.gif" /&#62;

Thief &#38;amp; HeistBranding &#38;amp; Packaging


&#60;img width="1479" height="800" width_o="1479" height_o="800" data-src="https://freight.cargo.site/t/original/i/88df64405e0c8cf1b6603fc23dde11e195e5064c9cb9393538a6ecfa5a9b4a59/cdown-in-site.png" data-mid="178627453" border="0"  src="https://freight.cargo.site/w/1000/i/88df64405e0c8cf1b6603fc23dde11e195e5064c9cb9393538a6ecfa5a9b4a59/cdown-in-site.png" /&#62;


CountdownBranding &#38;amp; Event Collateral


&#60;img width="3466" height="1950" width_o="3466" height_o="1950" data-src="https://freight.cargo.site/t/original/i/67392045017f6585d1fe8012717659daf2aba41a4d3d52375ef215aafdf81210/_DSC0074-yy.jpg" data-mid="177171468" border="0"  src="https://freight.cargo.site/w/1000/i/67392045017f6585d1fe8012717659daf2aba41a4d3d52375ef215aafdf81210/_DSC0074-yy.jpg" /&#62;

YEYE Design StudioDesign Agency


&#60;img width="2052" height="1154" width_o="2052" height_o="1154" data-src="https://freight.cargo.site/t/original/i/f9cb01355ae4b2c331a4b57c322e2e57fdd608b9fbd5e33e072f37b57d1982be/WFR.png" data-mid="179425024" border="0"  src="https://freight.cargo.site/w/1000/i/f9cb01355ae4b2c331a4b57c322e2e57fdd608b9fbd5e33e072f37b57d1982be/WFR.png" /&#62;


Water from RocksBook Design


ZBD Social
Product Marketing Campaign


SUPERSHETVC


&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/a7801d13e31f901c3d28dfaf78b516dc11811afd080c337eafe0e219786d72bc/J.gif" data-mid="179376005" border="0"  src="https://freight.cargo.site/w/720/i/a7801d13e31f901c3d28dfaf78b516dc11811afd080c337eafe0e219786d72bc/J.gif" /&#62;

&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/932f8d85a4064fc21d21917e80c6f234a512d0fd08a197907ad9051cbbc1d46e/B.gif" data-mid="179375991" border="0"  src="https://freight.cargo.site/w/640/i/932f8d85a4064fc21d21917e80c6f234a512d0fd08a197907ad9051cbbc1d46e/B.gif" /&#62;


&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/4c8c74a1c33c70ee0a7689f024cba9f1ea52be6631806ad1cfaa082cc2dee7ad/48639608_2247143851996558_565663256404857437_n.gif" data-mid="179375969" border="0"  src="https://freight.cargo.site/w/720/i/4c8c74a1c33c70ee0a7689f024cba9f1ea52be6631806ad1cfaa082cc2dee7ad/48639608_2247143851996558_565663256404857437_n.gif" /&#62;

&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/1c269252863208f6d656a9eb003bae86547f3d1c7fa4e3ee33257fd1badbc7f7/e.gif" data-mid="179375998" border="0"  src="https://freight.cargo.site/w/640/i/1c269252863208f6d656a9eb003bae86547f3d1c7fa4e3ee33257fd1badbc7f7/e.gif" /&#62;


&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/539323c9d49a9b10e0c2a0bb088b1c29839b207ee919adf897e238603d356f27/f.gif" data-mid="179376018" border="0"  src="https://freight.cargo.site/w/720/i/539323c9d49a9b10e0c2a0bb088b1c29839b207ee919adf897e238603d356f27/f.gif" /&#62;

&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/265fbc73309af2f0d9d1257ff19f4bd53633c45a85ce2f30f1054bac087d67e6/C.gif" data-mid="179376003" border="0"  src="https://freight.cargo.site/w/640/i/265fbc73309af2f0d9d1257ff19f4bd53633c45a85ce2f30f1054bac087d67e6/C.gif" /&#62;


&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/2d2e6da6e2a5fe600c2a6862c2ee6fcfaaf6dc3b3648fe0810c4c438211a28ee/D.gif" data-mid="179376132" border="0"  src="https://freight.cargo.site/w/640/i/2d2e6da6e2a5fe600c2a6862c2ee6fcfaaf6dc3b3648fe0810c4c438211a28ee/D.gif" /&#62;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9363d40f22a8d9b416271fc26c463ded1e1f8318a1fa8266f760767289aa3d97/i-gif-2.gif" data-mid="221476625" border="0"  src="https://freight.cargo.site/w/1000/i/9363d40f22a8d9b416271fc26c463ded1e1f8318a1fa8266f760767289aa3d97/i-gif-2.gif" /&#62;


Get in touch:&#38;nbsp;matt@matthewroop.com


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