A Sydney-based Cafe.
Coop & Cart approached us with a clear challenge: their thriving café, located in Sydney's bustling business district, was beginning to visually blend in with its competitors. To stand out in this increasingly homogeneous environment, they needed a bold reimagining of their brand identity.
We responded by developing a striking and original solution, centered around a custom-designed typeface and a distinctive cobalt blue and white color scheme. A key element of the design is the typeface’s unique ampersand, which we transformed into a symbolic representation of the café. This new identity was applied across multiple brand assets—menus, signage, napkins, and other materials—where we not only led the design but also supported production to ensure a cohesive and impactful brand experience.
Coop & Cart approached us with a clear challenge: their thriving café, located in Sydney's bustling business district, was beginning to visually blend in with its competitors. To stand out in this increasingly homogeneous environment, they needed a bold reimagining of their brand identity.
We responded by developing a striking and original solution, centered around a custom-designed typeface and a distinctive cobalt blue and white color scheme. A key element of the design is the typeface’s unique ampersand, which we transformed into a symbolic representation of the café. This new identity was applied across multiple brand assets—menus, signage, napkins, and other materials—where we not only led the design but also supported production to ensure a cohesive and impactful brand experience.
︎︎︎ Design and Art Direction: Matthew Roop and Dylan Chan at YEYE Design Studio
