When our client at Mixoloshe began their viral marketing campaign, they never knew it would lead them to completely redesign the brand. But once their posts dedicated to smashing cans became a hit, it was inevitable. They turned to us to design the next evolution of their brand. Built off the story of the underdog intern trying to achieve success by smashing cans, Mixoloshe became known as SMASHD. We designed their new wordmark, can design, and gave them an extended visual language to take the brand further than ever.
︎︎︎ Design and Art Direction: Matthew Roop and Dylan Chan at YEYE Design Studio
