SuperShe started as a women’s only private island — a place where women could find community, form bonds & lift each other up. Quickly, SuperShe’s founder realized that a private island would be inaccessible to many women who want & need the community. So, she decided to bring the community onto an app. At &Walsh we created the branding, strategy & merch for the SuperShe brand.
︎︎︎
Creative Direction: Jessica Walsh
︎︎︎ Strategy: Lauren Walsh, Jessica Walsh
︎︎︎ Copywriting: Jessica Walsh, Stephanie Halovanic, Matthew Roop
︎︎︎ Production: Stephanie Halovanic, Allison Raich, Gosbinda Vizarretea
︎︎︎ Lead Designer & Type Design: Matthew Roop
︎︎︎ Design: Lucas Luz, Roman Burger
︎︎︎ Illustration: Anthony Eslick, Matthew Roop, Niege Borges, Yeji Park, Yeseul Oh, Zak Tebbal
︎︎︎ Photography: Sarah HoppPROP
︎︎︎ TVC Direction: Ashley Armitage
︎︎︎ TVC Production Company: Public Record
︎︎︎ Strategy: Lauren Walsh, Jessica Walsh
︎︎︎ Copywriting: Jessica Walsh, Stephanie Halovanic, Matthew Roop
︎︎︎ Production: Stephanie Halovanic, Allison Raich, Gosbinda Vizarretea
︎︎︎ Lead Designer & Type Design: Matthew Roop
︎︎︎ Design: Lucas Luz, Roman Burger
︎︎︎ Illustration: Anthony Eslick, Matthew Roop, Niege Borges, Yeji Park, Yeseul Oh, Zak Tebbal
︎︎︎ Photography: Sarah HoppPROP
︎︎︎ TVC Direction: Ashley Armitage
︎︎︎ TVC Production Company: Public Record
![](https://freight.cargo.site/t/original/i/1aa410c25f77c0a0cbdf18b8096501760a79d4476e0431699b75bf27ab9b09aa/Screen-Shot-2020-01-30-at-12.56.32-PM.png)
![](https://freight.cargo.site/t/original/i/78dffc8ffde8628e473127c64e8995fead4ec65d3614c68d6ce5a381851a06cc/Screen-Shot-2020-01-30-at-12.57.37-PM.png)
![](https://freight.cargo.site/t/original/i/feb4f916121cb890516f96b2b5f62534b91f4c3fa9202357b9ac0fa310824499/Screen-Shot-2020-01-30-at-12.57.50-PM.png)
![](https://freight.cargo.site/t/original/i/6768cb9676b37e1a2e4383e65b2ec0e70ea3160c41f653e123822fef39b4c0b0/Screen-Shot-2020-01-30-at-12.57.58-PM.png)
![](https://freight.cargo.site/t/original/i/cdbe1b95ae0ffb3320a4840685197353905f68a8e6640d24cfcde51a7bc6e723/Screen-Shot-2020-01-30-at-12.58.05-PM.png)
![](https://freight.cargo.site/t/original/i/aafb354cb99c103c66ac0a8f418a1e854f8bb59e74feda78ea512877d0981492/Screen-Shot-2020-01-30-at-12.58.12-PM.png)
![](https://freight.cargo.site/t/original/i/cf396b446f831d06733d35aafc192546a8a693e90d7c50849026368c4f39d4d3/Screen-Shot-2020-01-30-at-12.58.20-PM.png)
![](https://freight.cargo.site/t/original/i/0e057e1afc99277e34690da3c5c8d313c83a37fecbdda3ad8168e1c0ffe1568f/Screen-Shot-2020-01-30-at-12.58.26-PM.png)
![](https://freight.cargo.site/t/original/i/c48025bdcebdd385a99f9a519542944b7fd6ce413d877130e08a021ddd7de832/Screen-Shot-2020-01-30-at-12.58.33-PM.png)
![](https://freight.cargo.site/t/original/i/d6c23161e2cd550a5a6b44a0f6f320f8a1d52d6fb3bf36cd90b536ea8764e6e3/Screen-Shot-2020-01-30-at-12.58.43-PM.png)
![](https://freight.cargo.site/t/original/i/8257ccdd60ced47b37cdaabf4d5d815ae373f4097abb3f74808bec6371b80606/Screen-Shot-2020-01-30-at-12.58.51-PM.png)
![](https://freight.cargo.site/t/original/i/c1889bbcd268bff1a6365c238ee198bb2cd4a2eb89644f5e28dfc087f7a8f780/Screen-Shot-2020-01-30-at-12.59.04-PM.png)
![](https://freight.cargo.site/t/original/i/f9a2c7d74957b3cb1570b3c22005986f0d195abc24473990ce4bdc07af3b8473/Screen-Shot-2020-01-30-at-12.59.13-PM.png)
![](https://freight.cargo.site/t/original/i/82b00bfd8a283bb6bc18e3697228dabd5d3cc83c8cf46300ef51f4811f6aa4ca/Screen-Shot-2020-01-30-at-1.13.10-PM.png)
![](https://freight.cargo.site/t/original/i/4dae8601113c35678500574e4a12c60c2d54cb492bc478f9e1b126f3210f60b6/Screen-Shot-2020-01-30-at-12.59.25-PM.png)
![](https://freight.cargo.site/t/original/i/e627bcefaa7a9d6c4f62d2fe75e9cda4342e09a2b8bbdc6195ce454e5a56cc48/Screen-Shot-2020-01-30-at-12.59.31-PM.png)
![](https://freight.cargo.site/t/original/i/fb2f43d92ef03f90de31fb5aa3f29fc8ef445022dced75c3650e551d88ee3407/Screen-Shot-2020-01-30-at-12.59.39-PM.png)
![](https://freight.cargo.site/t/original/i/2d92984aff7c32bfbb5cdd48bb501ceca1511e995af70caebd5a4dda4bba3b92/Screen-Shot-2020-01-30-at-1.12.21-PM.png)
![](https://freight.cargo.site/t/original/i/39eb480c3db5ee36867b78fe47c348d4b622cb5f30cf098509bd0436ec797c59/Screen-Shot-2020-01-30-at-12.59.50-PM.png)
![](https://freight.cargo.site/t/original/i/1981a3b53e237d33afe2c6f32855d32043692f25cb44949bb3cd55c8dd496120/Screen-Shot-2020-01-30-at-12.59.56-PM.png)
![](https://freight.cargo.site/t/original/i/ff0ba0a0177583e97a0c6898c057a42d0a0d8089658c0f21de9462e140794e41/Screen-Shot-2020-01-30-at-1.00.05-PM.png)
![](https://freight.cargo.site/t/original/i/2907db889b41ae60c324327e142c0fdd4a05728eea675760f1e667db937ef6fb/Screen-Shot-2020-01-30-at-1.00.17-PM.png)
![](https://freight.cargo.site/t/original/i/f22fc13e93b0acd733388a859eabf1e2116b298b286e4d736491e1677c7493f0/Screen-Shot-2020-01-30-at-1.00.23-PM.png)