The Tag is a bracelet designed by Francesca Amfitheatrof, a renowned designer in the luxury jewelry market. We created the strategy, brand identity, illustrations, copywriting & packaging design for the launch of the brand.

︎︎︎ Creative Direction, Copywriting: Jessica Walsh, Matthew Roop
︎︎︎ Production: Stephanie Halovanic, Gosbinda Vizarretea
︎︎︎ Lead Designer: Matthew Roop
︎︎︎ 3D Design: Sanchit Sawaria
︎︎︎ Photography & Styling: Sarah Hopp, Arielle Casalle, Matthew Roop