U-Cell approached us with a simple request. Give us something unique but not flashy. Leaning heavily on the nostalgic 80’s officecore trend, we developed a simple visual identity that was unashamedly corporate. The symbol is further meaningful as it relates directly to the cellular research going on for our private client.



︎︎︎ Design and Art Direction: Matthew Roop and Dylan Chan at YEYE Design Studio


aad