What is grief, if
not
love
persevering?
Designer, Creative Director, Teacher, Web3 Enthusiast, Type Experimentalist, & Problem Solver.
I’ve had the extraordinary fortune to lead teams and design alongside design’s greatest. For the first five years of my career, I worked at Sagmeister & Walsh, Lippincott, and Foreign Policy, then joined Jessica Walsh as a Senior Designer as she launched &Walsh. Later, I ventured into Web3 as VP of Design at ZEBEDEE, building an “in-house agency” from the ground up. Now, I Freelance as a C.D. and I.C. for major agencies that design for Web3, AI, and FMCG, all while trying to build YEYE Design Studio with my wife, creating self-aware, idea-led designs for everyday people.
︎︎︎Awards/Press/Skills/Info (coming soon)
︎︎︎Email Me
The following case studies represent a small portion of my extensive body of work. If you are interested in seeing more projects, 1: thank you, and 2: please reach out.

ZEBEDEE
Branding, Marketing, & Digital Presence

Branding & Packaging

SUPERSHE
Branding & Merch

Branding & Art Direction

Water from Rocks
Book Design

Branding & Motion Graphics

Branding & Merch

Newspaper Editorial Design

SUPERSHE
Branding & Merch

Branding

B-Fizz
Art Direction & Campaign

Mixoloshe
Branding & Packaging

U-Cell
Branding

Branding & Merch

Branding & Packaging

Branding & Campaign

Newspaper Editorial Design

&Walsh
Branding & Copywriting

Thief & Heist
Branding & Packaging

Countdown
Branding & Event Collateral

Design Agency

Book Design
ZBD Social
Product Marketing Campaign
TVC
Get in touch: matt@matthewroop.com