Matthew Roop

︎
Matthew
Roop

I'm Matthew. I'm a NY based designer, teacher, and creative leader working abroad.

I’ve spent time collaborating with renowned designers, leading agencies, and in the Web3 space. I first worked at Sagmeister & Walsh, Lippincott, and Foreign Policy, then joined Jessica Walsh as a Senior Designer as she launched &Walsh. Later, I ventured into Web3 as VP of Design at ZEBEDEE, building an “in-house agency” from the ground up. Now, I run YEYE Design Studio—a design agency dedicated to creating self-aware, idea-led designs for everyday people. Our clients span Web3, AI, defense, publishing, and DTC brands.

Every person we meet has a story to tell. Having worked all around the U.S. with a few years in Asia, I've heard countless stories. This is what fuels my unique style of design and leadership.

And as it turns out...radical empathy works.

Get in touch with me here: matt@matthewroop.com

︎
My
Skillset

I am a generalist. This allows me to design without limits while speaking the language of specialists in niche situations. All of these are represented at a high level throughout my portfolio of client and agency work.

︎︎︎ Creative Leadership
︎︎︎ Design Teaching
︎︎︎ Design Hiring & Team Dev
︎︎︎ Client Management
︎︎︎ Freelancer Curation
︎︎︎ Branding
︎︎︎ Brand Strategy
︎︎︎ Editorial & Publication Design
︎︎︎ Art Direction
︎︎︎ Type Design & Custom Lettering
︎︎︎ Motion Graphics
︎︎︎ 3D Art & Design
︎︎︎ Brand in Product Design
︎︎︎ Packaging Design
︎︎︎ Product Marketing
︎︎︎ Campaign Direction
︎︎︎ A.I. Image Prompting

︎
Design Writing &
Blog

︎︎︎ My blog has moved to my studio site at: YEYE Design: Thoughts

︎
Selected
Clients:

︎︎︎ Emerging Tech:
ZEBEDEE (ZBD)
RiscZero
U-Cell Therapeutics
NBD

︎︎︎ DTC Brands:
SuperShe
MixoloShe
SMASHD
Dadpack
Thief&Heist

︎︎︎ Publications:
Addendum Zeitung
Water From Rocks
Space on Space Magazine